Fivestars is a company that empowers small businesses through loyalty and CRM. Their mission is to turn every transaction into a relationship. Worked as the lead designer on the in-house rebrand. Was in charge of designing the logo, style-guide, and every rebranded product surface.
The rebrand was featured on Brand New
Internal poster designed for the North bay fire relief. Employees were encouraged to donate to the fund $20 to receive a poster.
Fivestars primary interaction with customers is through their Customer Touch Screen. Users sign up at a small business via a mobile phone number, earn points through purchases, and are then able to redeem those points for rewards.
Our in-store team had gotten feedback that the CTS was unclear on how many points users had and how they could redeem rewards. My task was to make these things easier and more clear for the user. By partnering with our researcher we were able to test and validate design mocks. We eventually rolled out the designs and saw 8% more saves and 10% less time outs compared to the previous designs.
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