Project Magic-Wand
Problem Statement: SMBs were underserved due to a platform tailored for mid-market/enterprise customers.
Business Need: Reduce advertiser effort, increase customer value, and address SMB-specific challenges.
Your Role: Visionary and executional lead, turning a hackathon idea into a real solution.
SMBs lack bandwidth for new skills.
Copywriting is perceived as a luxury.
Goals:
Increase ad performance and ROI.
Enhance user satisfaction and retention.
"Our goal was not just to replicate but to innovate—making ad creation intuitive and delightful for SMBs."
"The result was a platform that transformed how users create campaigns."
Features:
Streamlined navigation, consistent patterns, and intuitive workflows.
Scalable design system supporting future growth.
Connection to goals:
Achieved a user experience on par with competitors.
Delivered a solution that aligned with business goals for scalability and adoption.
